Two new chefs added to the Lexus Culinary Masters series

The Lexus Culinary Masters series has added two new renowned chefs this week with the announcement that Jon Shook and Vinny Donolo have joined the Lexus culinary experience. Not quite as well known in Canada, these two chefs have forged a solid reputation in California and especially in Los Angeles where they own famous gourmet restaurants.

user picture
Journalist
Published on 2013/09/13

But what is the Lexus Culinary Masters series? Founded in 2011, it is a group of well-established chefs in the United States who gather at different times in the year to prepare gourmet meals. These meetings are used to raise funds for charity or offered to the most loyal customers of the brand.

“We know epicurean pursuits are a passion point for our customers, and we have a well-established history of aligning with premier food and wine events, auctions, associations and institutions,” said Dave Nordstrom, Lexus vice president of marketing, when the program began two years ago.

 “However, partnering with this extraordinary group of chefs is an entirely fresh approach. We will ask our culinary team members to advise us and help create highly innovative programs—from owner benefits, to entertainment, to philanthropic endeavors.” Mr. Nordstrom added at the time.

Similar Articles

Japan’s auto industry now turning more and more towards women

Japan’s auto industry now turning more and more towards women

Aug 23, 2014

It's no secret that the automotive industry generally favors men for executive…

Lexus not looking to compete with CLA and A3

Lexus not looking to compete with CLA and A3

Jul 31, 2014

Lexus’ executive vice president has no intention of going downmarket. Indeed, …

Where did all the luxury sub-brands come from?

Where did all the luxury sub-brands come from?

May 1, 2014

The other day I was with a friend who asked me a question which I couldn't imm…

All-new Lexus NX compact crossover to be unveiled in China

All-new Lexus NX compact crossover to be unveiled in China

Apr 4, 2014

Looking to expand its utility vehicle portfolio, Lexus will launch a new urban…

You might also like