BMW USA Social Shop was designed from the start for the Facebook platform. The system uses what BMW calls "social memory" in addition to allowing users to see the products that were visited or ordered by their friends.
It will also be possible for users to create a profile as well as a wish list that will be shared on Facebook. It will be possible to receive notifications when it is their friends’ birthday in addition to seeing their wish list, all directly on the social network.
“We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space. BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases.” said Peter Brandt, Aftersales Business Development and Marketing Manager, BMW of North America.
BMW says it will not be required to share personal information in the Facebook shop, but the manufacturer states that allowing the application to follow the user’s interactions and have access to his or her wish lists will significantly enhance the shopping experience.