But what is the Lexus Culinary Masters series? Founded in 2011, it is a group of well-established chefs in the United States who gather at different times in the year to prepare gourmet meals. These meetings are used to raise funds for charity or offered to the most loyal customers of the brand.
“We know epicurean pursuits are a passion point for our customers, and we have a well-established history of aligning with premier food and wine events, auctions, associations and institutions,” said Dave Nordstrom, Lexus vice president of marketing, when the program began two years ago.
“However, partnering with this extraordinary group of chefs is an entirely fresh approach. We will ask our culinary team members to advise us and help create highly innovative programs—from owner benefits, to entertainment, to philanthropic endeavors.” Mr. Nordstrom added at the time.