In the 1970s, things went a bit square-shaped and the term “boxy Volvo” was born.
While the cars from this era were safe and reliable, Volvo lost its sex-appeal, something it has struggled to regain ever since.
Volvo is determined to be known for style as much as safety, and it hopes to achieve that with their new Concept Coupé, which will make its first public appearance at the upcoming 2013 IAA Frankfurt Motor Show.
Inspired by the classic P1800, this new Concept Coupé was designed by Thomas Ingenlath, Senior Vice President Design at Volvo Car Group. Ingenlath and his team focused on creating a new interpretation of Volvo’s design language, and hopes to take the brand towards a desirable direction.
Volvo also wants to make its cars exciting to drive; hence this concept has a 2.0L four-cylinder engine that is both turbocharged and supercharged. Combined with its rear axle-mounted electric motor (the Concept Coupé is a plug-in hybrid), its powertrain is capable of producing nearly 400 hp.
In short, the Volvo Concept Coupé is stylish, green and fast. Let’s hope Volvo decides to drop the “Concept” word from its name and puts it into production.